Hi there!

I’m Júlia, a Product Designer with a multidisciplinary background in Computer Science and a post-graduate degree in Neuroscience & Behavior, who builds meaningful, human-centered experiences. Blending neuroscience, behavior, and product strategy, I design digital experiences that feel intuitive, emotionally resonant, and grounded in real human needs. Always learning, always refining… this is the work I love doing!

My career so far

I’ve spent the last years designing end-to-end product experiences across fast-moving start-ups. I currently work at Yuna, an AI-driven startup focused on creating personalized stories for children.

Before that, I worked on high-impact projects in e-commerce and mobile platforms, including the international migration of Daki. Across every role, I’ve been recognized for my structured thinking, cross-functional collaboration, and the way I bring clarity and direction to complex design problems.

AI

Problem Framing

UI Design

Figma

Maze

UX Design

Design Systems

Information Architecture

Craft

Prototyping

Usability Testing

Behavior & Cognition (Neuroscience)

What I belive

💜 Good design respects how humans think and feel.

🌀 Real life is messy! Products should adapt to that.

🤖 AI expands what we can create, but design defines why it matters.

✨ Methodological thinking creates clear experiences. Creative thinking creates lovable experiences.

"We’re not here just to make it pretty or easy to use. Through empathy, we ensure meaning and utility. With craft, we elicit understanding and desire. We wrangle the complexity of our offering to deliver a clear, coherent, and satisfying experience from start to finish."


- Peter Merholz & Kristin Skinner

Thanks for stopping by!

Thanks for stopping by!

Loved something here? Let's make something together.

Loved something here? Let's make something together.

Let's chat

📍 São Paulo, Brazil

📍 São Paulo, Brazil

@juliascucuglia

@juliascucuglia

Designing meaningful, human-centered experiences.

Designing meaningful, human-centered experiences.

© 2025 Júlia Scucuglia