Staff-level Product Designer • UX Strategy • Behavioral Design • Neuroscience-informed UX
São Paulo, Brazil • juliascucuglia.com • @juliascucuglia
jpalmeirascucuglia@gmail.com • +55 11 91553-1863
SUMMARY
Product Designer operating at Staff level, leading end-to-end initiatives across vision-setting, discovery, execution, and multi-team alignment. Blending a Computer Science background with specialization in Neuroscience & Behavior, I design experiences that reduce cognitive load, enhance decision-making, and drive measurable business impact. Experienced in AI-driven product, gamification systems, and research frameworks.
CORE SKILLS
Product Strategy • UX Research • Gamification • Behavioral Design • Systems Thinking • Design Leadership • AI-assisted Workflows • Figma • Multi-team Alignment • Interaction Design • Analytics • Neuroscience applied to UX
Experience
Staff Product Designer & Founding Team — Yuna (2023 – Present)
• Led strategy and execution of Yuna’s reading ecosystem, with 100,000 monthly users worldwide, 10,000 monthly users in the USA just 2 months post-launch, and almost 1 million families on the platform.
• Designed the entire app and gamification systems (streaks, badges, mysteries), driving engagement in children aged 4–8.
• Created neuroscience-informed onboarding redesign increasing completion by 18 p.p and first book read by 16 p.p.
• Built AI-based research and generation tools, reducing drop-off in story creation by 8 p.p.
• Created flows and patterns, doubling user time in-app and increasing interactions by 20 p.p.
Senior Product Designer — Daki & Jokr (2021 – 2023)
• Designed the core mobile customer experience in the year Daki achieved its US$1.2B unicorn valuation.
• Led global platform migration, improving add-to-cart 4 p.p and AOV by 3 p.p.
• Created the first version of the Daki web platform.
• Elevated design maturity through rituals, mentoring, and alignment with product and engineering.
• Led the initiative to standardize Experience and Business Events across the Customer App, working closely with Data and Engineering to establish a unified event structure.
Product Designer — SAS (2020 – 2021)
• Designed content library architecture (ebooks, videos, documents) across mobile and web.
• Built internal digital book–creation platform enabling editing and workflow customization.
• Led employee research and journey mapping to define proto-personas.
EDUCATION
Postgraduate Degree — Neuroscience & Behavior, PUCRS (2024–2025)
Bachelor’s Degree — Computer Science, UNIFESP (2019–2020)
Bachelor’s Degree — Science & Technology, UNIFESP (2015–2018)
Publications & Research
🗒️ The Complexity of Children's Decision-Making in Digital Applications
